Have you ever heard of conversion optimization? Conversion optimization is when you want people to do something on your website, like buy a product or sign up for a newsletter. You want to make it as easy as possible for people to do what you want them to do. In this article, we’ll talk about some tools that can help you with conversion optimization.
- Google Analytics: Google Analytics is a free tool that helps you track how people use your website. You can see how many people visit your website, where they come from, and what pages they visit. This information can help you make changes to your website to improve conversions.
- Hotjar: Hotjar is a tool that helps you understand how people use your website. You can see how people interact with your pages, where they click, and how far down the page they scroll. This information can help you identify areas where people might be getting stuck or confused.
- Crazy Egg: Crazy Egg is a tool that helps you see where people are clicking on your website. You can see heat maps that show you where people are clicking the most. This information can help you make changes to your website to improve conversions.
- Optimizely: Optimizely is a tool that helps you test different versions of your website. You can create two different versions of a page and see which one performs better. This can help you make changes to your website to improve conversions.
- Sumo: Sumo is a tool that helps you add pop-ups and other features to your website to improve conversions. You can use Sumo to add email capture forms, social sharing buttons, and other features that can help you get more conversions.
In conclusion, there are many tools that can help you with conversion optimization. Google Analytics, Hotjar, Crazy Egg, Optimizely, and Sumo are just a few examples. These tools can help you track how people use your website, understand where they’re getting stuck, test different versions of your website, and add features to improve conversions. Good luck with your conversion optimization efforts!