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Title: Big Changes Coming Soon to Google Partners Program
Google is making some big changes to its Partners program, which helps businesses and individuals who use Google Ads to grow their online presence. These changes will take effect on February 2022.
One of the biggest changes is that Google will require all Partners to have a minimum of $20,000 in ad spend over the past 90 days to maintain their Partner status. This means that small businesses or individuals who do not meet this threshold may lose their Partner status and the benefits that come with it.
Another change is that Partners will need to pass more exams to prove their expertise in Google Ads. This will include passing the Google Ads Fundamentals exam and at least one additional exam related to their area of specialization.
Google is also introducing a new platform for Partners called the Google Partners Marketplace. This platform will help businesses find and connect with Partners who can help them with their digital marketing needs.
In addition, Google will be phasing out some of the existing benefits for Partners, such as personalized support and access to beta features. However, Partners will still have access to other benefits, such as training resources and certifications.
These changes may be challenging for some Partners, but they are designed to ensure that businesses and individuals who use Google Ads are working with experts who have demonstrated their knowledge and skills. By requiring more ad spend and exams, Google is raising the bar for its Partners and ensuring that they are providing high-quality services to their clients.
If you are a business or individual who uses Google Ads, it is important to work with a Partner who has demonstrated their expertise and is committed to providing high-quality services. These changes to the Google Partners program will help ensure that you are working with the best of the best.